An a-ha moment came to me in the middle of the night one day specifically at 3:51 am. I came to realize how important it is when you hire, you don't necessarily hire just for the skill or experience they have or can bring, you must hire on people fitting into the company culture.
Unfortunately, I didn't follow my own rule of thumb when I sought out team members for my business. The current business model I operate my hair salon is a booth rental model which means they are independent contractors which they lease or rent a space under your roof to operate their independent business. With this model it is so challenging to get others to buy into the company culture? But Why - I want to scream out. Candidly put I cannot treat them as employees and cannot dictate nor force them to do anything they don't want to do.
To foster a great culture a company adopts ways to have fun, acknowledge others, games, team building activities, celebrating birthdays, to name a few. Also continued education is vital to the Sucess of a business and is necessary. Well known companies such as Google, zapoos, and Southwest Airlines build their business on culture first and that is why they have been so successful. Many seminars and training are given to teach the model which these companies foster because business owners know they work but don't know exactly how to create it. I've worked exceptionally hard and was intentional in branding Patti Usselman Hair Company. Part of that Branding is to target a niche market and to be exceptionally known for customer service, excellence in hair color and precision haircuts. If you talk the talk, you've got to walk the walk! If you don't keep up with the current trends, perform the service well, and meet the needs of the customer they'll buy elsewhere. When someone on the team doesn't respect the company culture and neglects to participate in activities to create a team environment or continued education they won't accept the culture.
Im making changes to improve things that haven't worked so well and trying so hard to build a cohesive team that is excited to come to work each day. Those who desire to be part of a team, be an asset to the business, be positive, supportive, hungry for learning, wants to invest in themselves, and most importantly wants to have fun while doing it. We all know that people behave differently and I know they can make a conscience choice to change if they value and want to adapt into the company culture. Getting a bad apple on your team is like a cancer. They are a morale killer and makes it very challenging to be around them and gets in the way of being able to foster a good company culture. We know what they are doing is wrong. so we try conciously not to invite those onto our teams. But what if they are? How do you get the wrong people to get off the bus? Create change and keep fostering the culture and thrive in the culture. Eventually they will be forced out or they will realize they don't fit in to the company culture and will make a decision to get off the bus. That's ok, it's for the best. You move on and focus on recruiting passionate people who will accept your company culture. After all YOUR CULTURE IS YOUR BRAND.. ❤️ Patti Usselman